My name is Bill Twyford. I’ve been in the business for little over eight years, and I’ve done almost 850 transactions. I’m very, very assertive. My specialty is communication–talking to homeowners and talking to banks.

So let’s start with some embedded commands. Embedded commands are patterns of language that bypass conscious reasoning and speak directly to the subconscious mind. Embedded commands influence people at the subconscious level. This allows you to direct people to take specific actions.

They will also have specific thoughts and will generally do whatever it is you want them to do. The subconscious is in a constant search for patterns. One command is not a pattern. You have to bombard your customer with command after command after command.

Your brain is always analyzing what’s going on around you. It’s trying to find similar things from your past and trying to line them up. The subconscious mind has stored millions and millions of conversations with other human beings. These conversations have become so routine, that the mind has virtually fallen asleep. (more…)

By Bill Twyford

Having a firm grasp on language patterns will help you close more deals. In addition to using embedded commands, which are word groups that order you to do something, you must incorporate assumptive language patterns into your vocabulary. Assumptive language patterns assume the outcome of what you are asking.

When doing short sales you can ask the bank the same question, two different ways. Read both sentences and see which one you believe to be more assumptive:

• Hi, my name is Bob and I was wondering, do you do short sales?

• Hi, my name is Bob. I am working on a short sale for the property located at 123 Elm St. The loan number is #34777. Where do I need to fax my short sale package so that you can go ahead and get this deal approved?”

We are assuming the bank is going to say yes to our short sale, instead of wondering if they short sale at all.Let’s look at another example of assumptive language patterns you can use when speaking to homeowners:

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Flipping Homes… Flipping Houses… What is everyone flipping over?

In the past five years, you’ve obviously heard the buzz surrounding flipping homes. There’s a new TV show popping up weekly, it seems. And it’s hardly even possible to keep track of them all these days.

But, what’s the real scoop behind all the “flipping houses” buzz? And is it right for you?

In this article, we’re going to dispel some of the myths surrounding flipping homes and also give you the steps in case you want to jump in. First off… the term “flipping houses” often refers to two different things:

1. Wholesaling – also known as assigning the contract – is when you simply put a property under contract and “sell” the contract to someone else, usually another investor.
2. Retailing – or rehabbing – is when you actually buy the house you are going to flip, do the repairs, and then sell the house, usually to an end buyer, or homeowner.

On TV, they’re showing the latter: buy-fix-sell.

There is a lot of money to be made flipping houses, but if you don’t do it right, you can also LOSE a lot of money. What you don’t see on the television show is how they find their properties, how much it costs to acquire the properties and, in most cases, the profit. It’s funny how these programs very rarely tell you HOW MUCH the person REALLY made from the deal (not the gross profits, but what they put in the bank after all is said and done). (more…)

The housing bubble has been inflated because of the media… PERIOD!

Think about it. People watch the nightly news or pick up a copy of their local newspaper and it’s “doom and gloom” everywhere you turn!

But do you remember back a few years ago when it was “the hottest real estate market” in history? The truth of the matter is that the “housing bubble” that everyone was panicking over is more hype than it ever was reality!

If you actually take just a few moments to do a little research and come to your own conclusions, you’ll see that the media is defining our market – not necessarily the facts.

Sure… no one would disagree that the housing market has slowed across much of the country and that some areas are harder hit than others. Of course, if you’re in one of the areas that was hardest hit, you still may very well be feeling the pinch. (more…)