by R. Preston Ely

Have someone else do it for you.

Short sales get dealt with just like everything else in my life that even remotely smells like stressful labor; they get delegated. Outsourced. Sub’d out. Avoided at all cost. The purpose of this article is to encourage you to do the same.

Life is too short to do things you hate. Don’t you feel the same way? Did you know you don’t have to do things you don’t like? You are not a prisoner. You’re free. I spent ten years of my life doing what the world considers “real” work. I’m done. Real work blows. Who is to say what is real and what isn’t anyways?

“Reality is an illusion. Albeit, a persistent one.” - Albert Einstein

Something wonderful clicked inside my head a few years back after my dangerous escape from Cubic-Hell. It’s weird because it just evolved kind of naturally. The only way I can describe it is a complete 100% aversion to doing anything at all that I don’t find enjoyable…and the ability to actually get away with it.How to outsource all your unwanted “duties” in life is the topic of another article. Let’s focus on the subject of short sales for now. (more…)

By Bill Twyford

Having a firm grasp on language patterns will help you close more deals. In addition to using embedded commands, which are word groups that order you to do something, you must incorporate assumptive language patterns into your vocabulary. Assumptive language patterns assume the outcome of what you are asking.

When doing short sales you can ask the bank the same question, two different ways. Read both sentences and see which one you believe to be more assumptive:

• Hi, my name is Bob and I was wondering, do you do short sales?

• Hi, my name is Bob. I am working on a short sale for the property located at 123 Elm St. The loan number is #34777. Where do I need to fax my short sale package so that you can go ahead and get this deal approved?”

We are assuming the bank is going to say yes to our short sale, instead of wondering if they short sale at all.Let’s look at another example of assumptive language patterns you can use when speaking to homeowners:

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by Bill Twyford

The key to success is knowing how to communicate with others. Whether you are a real estate investor, work at a fast food restaurant, or are a doctor, without good communication skills people won’t like you. Have you ever met someone and didn’t like them, but didn’t know why you didn’t like them? They just “rubbed you the wrong way.” Subconsciously you did not like their communication skills. My goal is to teach you to master your communication skills so that you can have others eating out of the palm of your hand.

Sounds good, where do I begin? Embedded commands. What the heck are embedded commands? Embedded commands are patterns of language that bypass conscious reasoning and speak directly to the subconscious mind. Embedded commands influence people at the subconscious level. This allows you to direct people to take specific actions.

Our subconscious mind is in a constant search for patterns. Using one embedded command at a time is not a pattern. You have to basically, bombard your customer with command after command to get what you want. Our conversations have become so routine that our mind has virtually fallen asleep. Our subconscious mind runs on auto-pilot. (more…)

The real estate industry, or more appropriately, the mortgage industry is facing daily changes. As you probably know by now if you’ve read the newspaper or watched television in the last three months, the sub-prime mortgage market has made some huge changes… Second mortgages are quickly going by the wayside in exchange for loans with mortgage insurance, which is now tax deductible*.

If you do the math, even with PMI, loans often end up costing the borrower less than the hybrid loans of recent years.

But… the changes affect the new loans, not the existing mortgages with which sellers are facing foreclosure in record numbers. And this is the major reason the real estate market has flat-lined, depreciated, or ____________ (fill in the blank with your market). Let’s face it… homeowners got bad loans and the mortgage industry was getting wealthy. So, let’s not feel too bad for the lenders :-). They not only did it to themselves, but to homeowners and investors. Have you ever heard the saying, “Pigs get fat… hogs get slaughtered”? (more…)

If you’ve resisted the foreclosure market in the past because there was a lot of competition or because banks weren’t so willing to work with you on the short sales, it’s time to move past it! You see, even though people are still trying to break in to the foreclosure market, the “speculators” who called themselves investors over the past few years are gone! So… that leaves room for the cream of the crop to really rise.

On top of that, many serious investors have been tapped out, holding on to properties they acquired when the market was at it’s peak, and now cannot unload. There are more investors going into foreclosure because they bought the “wrong kind of deal” than ever in the past. So… this is prime time for new investors or investors that were not able to really get going because of the competitive market. Investors that are still in the game now are really working together and building their teams of investors. They’re back to specialieing and referring out the deals that don’t fit their own models. The feast or famine mentality is going away - FAST! and investors are once again working together!

Add all of to the fact that banks can no longer afford to NOT short sale. Lender after lender is going belly up, taking back properties that have no chance at all to sell for the mortgaged amount. They are left with two choices: 1. Take back the property after the foreclosure sale and try to sell it with a Realtor; or 2. Short sale now and get out.

Naturally, the question is: Why would a bank take a huge discount when they can take the property back and then sell it themselves? (more…)