Real Estate Market

May 08th 2008 Posted to General, Industry Trends, Real Estate Market, Trends

HouSing AlertsEvery time you turn on the news, it’s doom and gloom for real estate all around the country.

And certainly… the news is not good by and large throughout most of the country, BUT… believe it or not, there are pockets that are alive and doing VERY WELL, just like when most of the country was in vertical growth, there were pockets with record foreclosures!

The key is being able to know where those markets are BEFORE everybody else does (Click Here to find out how to find the best markets TODAY).

Let’s look at what could happen if you found the markets before your competitors did? (more…)

The Amazing Race: Real Estate Edition!

March 29th 2008 Posted to Flipping Houses, General, Multiple Streams of Income, Real Estate Market

Vacation Rental Exit StrategyI know that rule #1 in real estate is not to get attached to a piece of property! However, when it’s your own home, the rules change! And that’s what happened to me.

I bought my home in Coral Gables back in 2003 and absolutely fell in love with it. It was an old spanish home with unique architectural elements and it was absolutely perfect for me. In fact, it even had a converted carport that I used for my office so that my work didn’t creep into my entire living space (as it has in my new home!)

In 2005, I bought another house… This time, in West Palm Beach a block from the water. The house itself was not my dream house, but I loved the location. I could even put my own sailboat in the water at the end of the street (which I never got around to). I decided to move to West Palm Beach because I was doing more real estate in the area and didn’t want to keep both houses as active residences. I did go back and forth for the first 18 months and just didn’t want to do it anymore. So, I rented it for just about a year and a half. (more…)

New Years Predictions (Part I)

December 28th 2007 Posted to Bonuses, Holidays, Industry Trends, Personal Thoughts, Real Estate Market, Trends

New Years 2008I’m happy to be ushering 2007 right out the door! Sure, we’ve had a great year in our business. I’ve worked with some of the best minds in real estate, marketing, internet, seminars, etc. But… we’ve also had our share of headaches this year too.

So… we are out with old and in with the new. We’re taking the next ten days to clean out, empty out and start fresh! So far, we’ve got over 9 bags of paperwork ready for the shredder, the house is being cleaned from top to bottom and the office is getting a MAJOR overhaul.

Plus, we’re putting the finishing touches on lots of new things that we’ll be rolling out in January for YOU!

So… What do you think is going to happen in ‘08? Here are a few of my own predictions!

Visit the blog to see Part I of our predictions (and by all means, please feel free to add some of your own!)

1. Increase in Foreclosures…
We’re absolutely going to continue to see a rise in foreclosures, but I think the lenders are going to start working with us…

2. Change in how ‘deals’ are structured
I think we’re going to seller financing and owner held mortgages coming back. We’ll see more and more lease options.

3. Lenders will start to ‘get it’
I think lenders are going to back down and start working with buyers and investors before they get in the business of property management.

(more…)

Pay Per Click: Google Adwords

December 16th 2007 Posted to Finding Buyers, Marketing, Real Estate Market, Selling Property

West Palm Beach Real EstateMy top 2 questions used to be:

    1. How do you find motivated sellers?
    2. How do you get started with no money or credit?

Now… my single biggest question - hands down - is “How do I find buyers?” Whether you’re looking for wholesale buyers for your quick flips or you’re looking for retail buyers (or renters) for your existing properties.

My partner, Brandon, is working on a comprehensive book with all the tactics and strategies we use to find buyers (we were actually out today with 2: one for a million dollar property and another for a $300,000 property) And they were “end” buyers.

So, how do you go about finding these people? We do all sorts of things like: Craigslist (see November’s Real Estate Rant for specifics on Craigslist), Bandit signs, MLS, open houses, etc. However, there is one tactic that very few people know about, let alone talk about. And that is individual property websites.

Sure, there are lots of places you can get a “property” website put up for you, but the sole purpose of this website is to sell a particular property. You are not a Realtor trying to appease a seller. You are an investor that wants to move a piece of property. So, it is essential that you have a very clear way - and reason - for people to contact you. So, let’s talk about how to do that…

(more…)

Capturing Your Web Visitors

October 26th 2007 Posted to Current Events, Industry Trends, Newsletter, Real Estate Market, Real Estate Rant

Automating your businessby Heather Seitz

This article is an excerpt from The Real Estate Rant, August, 2007 issue. Click Here for a 60 day test drive of the Real Estate Rant and $852.90 in FREE STUFF!

By now you know that you need a website, blog or some sort of web presence, I hope!

But, it’s simply not enough to have a website if you’re not getting visitors and/or not getting visitors to leave their information so that you can follow up with them. So… how do you capture their info?

Nowadays, it’s easier said than done. You see, several years ago, you could pop a page on the web, tell someone they couldn’t go anywhere until they gave you their information and that was it. But now, people are tired of spam and junk mail and don’t want to give out their email address if they don’t “know” what’s on the other side. Not to mention, just about everybody I know has an entirely separate email account for “forced opt ins”

So… how do you get your visitor to give you their PRIMARY name and email?
You’ve got to give them something SO irresistible or so unique, that they’d be stupid to say no to your offer.

Here are a couple of unique ideas for things you can offer to your niche market: (more…)

Why Bankruptcy?

July 10th 2007 Posted to Bankruptcy, Finding Deals, Industry Trends, Real Estate Market, Trends

Bankruptcyby Mark Klee & Caryn McKinney

Answer #1: Niche Marketing = Less Competition and Greater Profits.
As a real estate investor, perhaps you’ve figured out how easy it is to be unfocused in the real estate investment business. That being the case, my partner, Mark Klee, and I want to help you understand the incredible profits available to you by doing business in a NICHE market … particularly one that MOST investors are afraid to go after … bankruptcies. It’s not brain surgery to realize that any market with less competition will also offer you greater opportunities for amazing profits!

You should also realize that if you’re NOT in a niche market, you’re fighting all the other investors for the same FSBOs, MLS listings, and wholesale deals from whatever resources you have. So why not at least check out this bankruptcy niche that most investors are, indeed, afraid to tackle?

Answer #2: Market conditions are ideal
Check out the following basic facts on our current market conditions and you’ll start to see how ideally the stage is set to work with quality bankruptcy leads.

  • In many areas of the country, investors are finding greater competition for fewer deals.

(more…)

Flipping Homes, House Flipping: What’s The Deal?

June 12th 2007 Posted to Distressed Properties, Flipping Houses, Frequently Asked Questions, Personal Thoughts, Real Estate Market, Ugly Houses

Flipping HousesFlipping Homes… Flipping Houses… What is everyone flipping over?

In the past five years, you’ve obviously heard the buzz surrounding flipping homes. There’s a new TV show popping up weekly, it seems. And it’s hardly even possible to keep track of them all these days.

But, what’s the real scoop behind all the “flipping houses” buzz? And is it right for you?

In this article, we’re going to dispel some of the myths surrounding flipping homes and also give you the steps in case you want to jump in. First off… the term “flipping houses” often refers to two different things:

  1. Wholesaling – also known as assigning the contract – is when you simply put a property under contract and “sell” the contract to someone else, usually another investor.
  2. Retailing – or rehabbing – is when you actually buy the house you are going to flip, do the repairs, and then sell the house, usually to an end buyer, or homeowner.

On TV, they’re showing the latter: buy-fix-sell.

There is a lot of money to be made flipping houses, but if you don’t do it right, you can also LOSE a lot of money. What you don’t see on the television show is how they find their properties, how much it costs to acquire the properties and, in most cases, the profit. It’s funny how these programs very rarely tell you HOW MUCH the person REALLY made from the deal (not the gross profits, but what they put in the bank after all is said and done). (more…)

5 Steps to Successful Real Estate Marketing

May 21st 2007 Posted to Finding Deals, Foreclosures, Guerrilla Marketing, Industry Trends, Marketing, Real Estate Market

Direct MailThere are essentially 5 steps to being successful in real estate marketing. Before we go into the 5 steps of real estate marketing, I want to encourage you to become a student of marketing. The moment that you are able to find your own deals - on demand - the more money you will make! It’s a direct correlation. When I started out in real estate, I didn’t understand how to “really” market for deals. I was depending upon real estate agents, local real estate investing groups, etc. I did a lot of deals, but I realized I wasn’t making the kind of money I knew I could in estate.

Follow these five steps to successful real estate marketing and you’ll be on your way to filling your own funnel full of five-figure deals.

  1. Define Your Target Market:
    You must be focused… If you run in too many directions, focusing on too many real estate markets, you’ll always be skipping around, never getting ahead. You need to learn overcome objections; you need to know how to handle the different situations that arise. Once you master one market, then you can duplicate your system across market after market. For instance, you may choose to start working with foreclosures or out of state owners. Once you get the real estate marketing system in place for one, add the other. Then, you can simply duplicate it over and over again!

    The single most important thing to remember is that you MUST target motivated sellers…. PERIOD.

(more…)

Real Estate Investing Tips: 5 Key Components

May 02nd 2007 Posted to Business Structure, Finding Deals, Real Estate Market

Real Estate Investing TipsReal Estate Investing is simple, but not necessarily easy!

This past weekend, I attended one of the biggest Internet Marketing seminars in the world. I could go on and on and on with ideas that I had that apply to real estate… like how to use video on your real estate sites, processes that can streamline the lead generation, and on and on and on… (I’ll be sharing some of these new ideas with you over the next few weeks)

But, I want to share with you a conversation that I had with a friend, mentor and a brilliant marketer who happened to be teaching how to use audio and video on your websites… I told him that I recommended his program to several people because he makes it SO easy… Then, he said something interesting to me that made me think.

He said, “Heather… it really is simple. You see, people can complicate anything! It’s like telling someone how to drive a car. It’s not complicated at all. Just open the door. Sit down. Turn the car on and put it into drive. But, people always make things harder than they need to be… They start asking thinks like ‘which door should I open – the left or the right?’ or ‘Do I unlock it with a key or click the button’ and on and on we go. Twenty minutes later, we’ve still not even been able to get into the car.

I liked that analogy because it applies to real estate. There are really 5 things you need to know – or steps – when it comes to real estate.

Here are the 5 Real Estate Investing Tips you need to know! (more…)

No Money Down Real Estate - Apartment Investing

May 01st 2007 Posted to General, Interviews, Multi Units, Real Estate Events, Real Estate Market

Anthony MinnutoAttend our Tuesday Tele-class where Anthony dispells the “Other People’s Money” myths and teaches you how to Create Passive Income For Life with No Money Down Apartment Buildings”

Dial In Date: February 12th, 2008
Call In Time: 9:00pm EST/8:00pm CST/7:00pm MST/6:00pm PST
Dial In Number: 218-486-3695 / Dial In Passcode: 464526#
Notes Sheet: Click Here

There are a lot of late night TV infomercials out there saying you can buy real estate using none of your own money or “other people’s money” but what they don’t tell you is that its up to you to go out and find someone who has money and convince them to lend their money to you… and if you don’t have any experience investing in commercial real estate, it’s highly unlikely you’ll be able to find someone willing to lend you their money for you to learn.

95% of Real Estate investors fail because they aren’t able to get enough private lenders. Most new investors are never even able to get their first private lender. (more…)

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