by Heather Seitz

This article is an excerpt from The Real Estate Rant, August, 2007 issue. Click Here for a 60 day test drive of the Real Estate Rant and $852.90 in FREE STUFF!

By now you know that you need a website, blog or some sort of web presence, I hope!

But, it’s simply not enough to have a website if you’re not getting visitors and/or not getting visitors to leave their information so that you can follow up with them. So… how do you capture their info?

Nowadays, it’s easier said than done. You see, several years ago, you could pop a page on the web, tell someone they couldn’t go anywhere until they gave you their information and that was it. But now, people are tired of spam and junk mail and don’t want to give out their email address if they don’t “know” what’s on the other side. Not to mention, just about everybody I know has an entirely separate email account for “forced opt ins”

So… how do you get your visitor to give you their PRIMARY name and email?
You’ve got to give them something SO irresistible or so unique, that they’d be stupid to say no to your offer.

Here are a couple of unique ideas for things you can offer to your niche market: (more…)