There’s no doubt that to be successful in real estate you need a website, a property website, in particular if you’re looking to sell a deal. Property Websites are popping up all over the Internet and for good reason: They are an effective way to get people to view your properties as well as interact with potential buyers all over the world.
There are lots of companies and services that are selling websites for individual properties. You basically go and buy a domain name (i.e. 1234MainSt.com) and they allow you to use one of their templates and host the site for you.
Although this isn’t a “terrible” solution for a property website, it’s not the best alternative. You can get a property website that is more effective, better optimized, and less expensive.
So, the next question is, “Where do I start?”
Consider using “Wordpress”. WordPress is a content management system, more specifically, a blog. It’s a robust tool that allows the average person to create and manage websites for little to no cost.
The good news is that Real Estate Blogs are a great tool, ESPECIALLY when you’re using them to create a property website.
What Is A Blog and Why Are they so Effective?
To keep it simple, a blog, short for weblog, is an online journal that is updated regularly via postings; with the postings appearing in chronological order. Many blogs allow visitors to make comments in response to the blogger (owner of the blog), or to ask questions.
So why should you use a blog?
There are many reasons why blogs are a practical solution for property websites.
First, blogs are easy to get started and some of the most popular sites will actually host your blog for free; making them very economical. Basically, you can get your blog started in minutes; costing little to nothing at all.
Also, search engines such as Google, rank sites higher if they have content added on a regular basis, which is inherent in the structure of a blog. This makes them ideal for getting free internet traffic, i.e., home buyers, as well as for driving traffic (paid traffic), and makes it easy to provide valuable information and updates instantly.
Blogs are an effective way to interact with potential buyers allowing you to respond to questions and get feedback.
The Main Advantages Of – and Why You NEED to Be Using – Blogs:
Little to no Cost: Most of the time when you hear about this great new tool that you just have to have, the very next question is ok, how much is this one going to set me back? One of the great things about the Internet is that many of the new and, more importantly, effective tools can be had for little to no cost.
There are several great services that will host your blog for free. The two most popular ones are WordPress.com and Blogger.com. With both, you have choices of templates that will get you up and running in no time… and will give you a completely FREE property website.
Easy to Create: Blogs are also very easy and fast to create. Using one of the free templates, you can literally have your property website up and running in minutes! Also with a blog, you don’t need an expensive webmaster nor do you have to pay for any software. You can choose to spend a few dollars to buy some additional templates or graphics to add a little more punch to your site, but this is optional and still quite inexpensive when you consider the alternatives.
Easy to Maintain: Not only are Blogs easy to create, but more importantly, they are easy to maintain as well. You can quickly and easily update your site from anywhere in the world with a computer and Internet connection. You simply login, post, and leave. It doesn’t get much easier than that.
Search Engine Friendly: All of this would be meaningless if you didn’t have traffic coming to your site. Since search engines love sites that provide new content regularly. Blogs are ideal for achieving higher rankings, which means more potential buyers to your site. If you take just a few minutes to structure your post to be very focused–keyword focused, your property website can get high rankings very quickly.
Interact with Potential Home Buyers: Since blogs allow you to let your visitors post “comments” as often as they want, it allows you to be active with potential buyers and get great feedback and ideas. Also, if you provide solid interactive content with regular postings, visitors are more inclined to come back to your site often to see what other properties you have available.
To use this article on your own website, please include the following:
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