Tag Archives: foreclosures

Integrated Streams of Income?

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Listen to Lou Castillo’s “Online RE Empire HERE (In this 90 minute interview, Lou reveals how YOU CAN have multiple streams of income with real estate as the foundation)

I remember back about 5 years ago when the whole “Multiple Streams of Income” was all the rage. But, even then… I thought, “Hmmm. How in the heck is anyone supposed to learn 4 VERY DIFFERENT businesses at the same time?”

I consider myself pretty good at multi-tasking and taking on multiple projects at the same time, but when you’re trying to…

 

… Learn the RE business;
… Figure out how to write ebooks and put them online;
… Speak publicly;
… Understand the stock market; and

… Choose a network marketing company

all at once, it’s no doubt that you wind up running in circles, never really getting ANYTHING accomplished. I know from first hand experience. I would go to a seminar or an event and I would want to come home and do EVERYTHING! I remember starting Continue reading →

Capturing Your Web Visitors

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By now you know that you need a website, blog or some sort of web presence, I hope!

But, it’s simply not enough to have a website if you’re not getting visitors and/or not getting visitors to leave their information so that you can follow up with them. So… how do you capture their info?

Nowadays, it’s easier said than done. You see, several years ago, you could pop a page on the web, tell someone they couldn’t go anywhere until they gave you their information and that was it. But now, people are tired of spam and junk mail and don’t want to give out their email address if they don’t “know” what’s on the other side. Not to mention, just about everybody I know has an entirely separate email account for forced opt ins

So… how do you get your visitor to give you their PRIMARY name and email?
You’ve got to give them something SO irresistible or so unique, that they’d be stupid to say no to your offer.

Here are a couple of unique ideas for things you can offer to your niche market: Continue reading →

How to Use "Language" to Influence People

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My name is Bill Twyford. I’ve been in the business for little over eight years, and I’ve done almost 850 transactions. I’m very, very assertive. My specialty is communication–talking to homeowners and talking to banks.

So let’s start with some embedded commands. Embedded commands are patterns of language that bypass conscious reasoning and speak directly to the subconscious mind. Embedded commands influence people at the subconscious level. This allows you to direct people to take specific actions.

They will also have specific thoughts and will generally do whatever it is you want them to do. The subconscious is in a constant search for patterns. One command is not a pattern. You have to bombard your customer with command after command after command.

Your brain is always analyzing what’s going on around you. It’s trying to find similar things from your past and trying to line them up. The subconscious mind has stored millions and millions of conversations with other human beings. These conversations have become so routine, that the mind has virtually fallen asleep. Continue reading →

5 Steps to Successful Real Estate Marketing

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There are essentially 5 steps to being successful in real estate marketing. Before we go into the 5 steps of real estate marketing, I want to encourage you to become a student of marketing. The moment that you are able to find your own deals – on demand – the more money you will make! It’s a direct correlation. When I started out in real estate, I didn’t understand how to “really” market for deals. I was depending upon real estate agents, local real estate investing groups, etc. I did a lot of deals, but I realized I wasn’t making the kind of money I knew I could in estate.

Follow these five steps to successful real estate marketing and you’ll be on your way to filling your own funnel full of five-figure deals.

  1. Define Your Target Market:
    You must be focused… If you run in too many directions, focusing on too many real estate markets, you’ll always be skipping around, never getting ahead. You need to learn overcome objections; you need to know how to handle the different situations that arise. Once you master one market, then you can duplicate your system across market after market. For instance, you may choose to start working with foreclosures or out of state owners. Once you get the real estate marketing system in place for one, add the other. Then, you can simply duplicate it over and over again!The single most important thing to remember is that you MUST target motivated sellers…. PERIOD. Continue reading →

Foreclosure Help – Are Lenders Stepping Up?

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The real estate industry, or more appropriately, the mortgage industry is facing daily changes. As you probably know by now if you’ve read the newspaper or watched television in the last three months, the sub-prime mortgage market has made some huge changes… Second mortgages are quickly going by the wayside in exchange for loans with mortgage insurance, which is now tax deductible*.

If you do the math, even with PMI, loans often end up costing the borrower less than the hybrid loans of recent years.

But… the changes affect the new loans, not the existing mortgages with which sellers are facing foreclosure in record numbers. And this is the major reason the real estate market has flat-lined, depreciated, or ____________ (fill in the blank with your market). Let’s face it… homeowners got bad loans and the mortgage industry was getting wealthy. So, let’s not feel too bad for the lenders :-). They not only did it to themselves, but to homeowners and investors. Have you ever heard the saying, “Pigs get fat… hogs get slaughtered… Continue reading →

Getting Started in Real Estate: Finding Focus

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 Before we get into the nuts and bolts of your real estate investing business, it’s important to start with some basic goal setting! Yes, I know that it’s no fun but it will help with your mindset and will get you focused on the right track.

Let me guess, you’ve read a book, bought a home study course (or 2, or 3 or even more!), or just got back from a 3 day “bootcamp”. Your mind is spinning with ideas and you want to do everything and you want to do it right away. I can relate. I left my first training years ago and wanted to:

I got home and tried to do all of these things all at once. I sent letters to people in foreclosure. I bought a subscription to a data service to market to private mortgage holders. I drove through neighborhoods looking for abandoned homes. I worked morning, noon and night and ran from house to house chasing anything and everything. I desperately wanted this to work and I desperately needed a real estate deal ASAP! Continue reading →

Foreclosure Listings: 5 Tips to Finding Them First

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Everyone is looking for a foreclosure “deal” these days and there’s lots to choose from these days, but be careful… just because a property is in foreclosure, doesn’t necessarily mean it’s a “deal”. In fact, nowadays, it takes more time to sift through the leads to find the really good opportunities within the foreclosure market.

The more potential foreclosure properties you have to sift through, the higher your chances are for finding a deal.

The top 5 ways to finding foreclosures are:

  1. Bandit Signs
    Bandit signs are plain white or yellow corrugated signs with metal stands that stick into the ground. You can find preprinted signs or you can buy plain signs and handwrite your message on the signs. Place them on corners of busy intersections or in neighborhoods in which you want to purchase a foreclosure home. Continue reading →

Short Sales: If Not Now, Then When?

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If you’ve resisted the foreclosure market in the past because there was a lot of competition or because banks weren’t so willing to work with you on the short sales, it’s time to move past it! You see, even though people are still trying to break in to the foreclosure market, the “speculators” who called themselves investors over the past few years are gone! So… that leaves room for the cream of the crop to really rise.

On top of that, many serious investors have been tapped out, holding on to properties they acquired when the market was at it’s peak, and now cannot unload. There are more investors going into foreclosure because they bought the “wrong kind of deal” than ever in the past. So… this is prime time for new investors or investors that were not able to really get going because of the competitive market. Investors that are still in the game now are really working together and building their teams of investors. They’re back to specialieing and referring out the deals that don’t fit their own models. The feast or famine mentality is going away – FAST! and investors are once again working together!

Add all of to the fact that banks can no longer afford to NOT short sale. Lender after lender is going belly up, taking back properties that have no chance at all to sell for the mortgaged amount. They are left with two choices: 1. Take back the property after the foreclosure sale and try to (1) Sell it with a Realtor; or (2) Short sale now and get out.

Naturally, the question is: Why would a bank take a huge discount when they can take the property back and then sell it themselves? Continue reading →

The 4 Stages of Finding Foreclosure Properties

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Every time you turn around, the word ‘foreclosure’ is all over the news! So… if you’re a home buyer looking to buy a foreclosure property or an investor wanting to learn how to invest in foreclosure property, then you’re timing couldn’t be better!

There is a lot out there on foreclosures; from how to stop your own foreclosure to how to ‘get the deed’. You could probably go to a different foreclosure seminar every other night for a month to learn the tips, tricks and tactics.

BUT… NONE of that matters unless you know how to FIND FORECLOSURES. It doesn’t matter how you negotiate with homeowners, what you say to Continue reading →