Tag Archives: realestatetrainingacademy.com

Free Real Estate Marketing Ideas…

Recently, Brandon and I were elected to chair the marketing committee at Keller Williams. The company model doesn’t include a marketing “budget” for the office. Marketing is the sole responsibility of the agents within the office to orchestrate and execute.

Despite that, agents all agree when they sign on to have $50 taken out of every closing to pay for office marketing. A decent model when listings are selling. However… when the market comes to a screeching halt and sales dip, the marketing budget dips too! We were running an ad that cost nearly $5000/month largely paid for by individual agents that wanted their listings showcased in color in the Sunday classified section once/month.So… here’s what happened! We got “elected” to the committee at the end of January. The first meeting we were able to pull together was the first week of March. In the interim, prior to having our first meeting and even recruiting our committee, we immediately slashed the ad! The definition of insanity is doing the same thing over and over again and expecting different results! This is absolutely true when it comes to marketing! Continue reading

Lenders Trying to Save Themselves?

Here’s an interesting story. I called Indymac, the lender for my home loan. I chose a pay option arm for a few reasons. I understand the loan and use it from an investment perspective under the advise of my CPA and two. But… at any rate, I called to ask what my options were at this point with a about 18 months left on the prepay. I told them I’d like to consider refinancing the loan with them and asked if they would they be willing to work with me on the prepayment penalty. As I suspected, their answer was an emphatic, “No”.

I did the numbers and it simply doesn’t make sense. BUT… what about homeowners that can’t afford the payments when they adjust? They have two choices: 1 – pay 3 or 4 times what they’ve been paying for the last few years; 2. Default on their mortgage and go into foreclosure. Sometimes the loans adjust in the middle of a prepayment penalty. So, what options does a homeowner have when faced with this situation?

This is the most frustrating thing, in my opinion. You’ve got homeowners that listened to their mortgage broker or loan officer, have paid faithfully by the terms they understood (there was a lot of misinformation about these neg-am loans), and then lose their homes because the lenders won’t budge. I realize the banks are in it to make money – and prepayment penalties help that – but don’t you think they’re going to lose a whole lot more when all these loans default? Continue reading

The 4 Stages of Finding Foreclosure Properties

Every time you turn around, the word ‘foreclosure’ is all over the news! So… if you’re a home buyer looking to buy a foreclosure property or an investor wanting to learn how to invest in foreclosure property, then you’re timing couldn’t be better!

There is a lot out there on foreclosures; from how to stop your own foreclosure to how to ‘get the deed’. You could probably go to a different foreclosure seminar every other night for a month to learn the tips, tricks and tactics.

BUT… NONE of that matters unless you know how to FIND FORECLOSURES. It doesn’t matter how you negotiate with homeowners, what you say to Continue reading