by Bill Twyford

The key to success is knowing how to communicate with others. Whether you are a real estate investor, work at a fast food restaurant, or are a doctor, without good communication skills people won’t like you. Have you ever met someone and didn’t like them, but didn’t know why you didn’t like them? They just “rubbed you the wrong way.” Subconsciously you did not like their communication skills. My goal is to teach you to master your communication skills so that you can have others eating out of the palm of your hand.

Sounds good, where do I begin? Embedded commands. What the heck are embedded commands? Embedded commands are patterns of language that bypass conscious reasoning and speak directly to the subconscious mind. Embedded commands influence people at the subconscious level. This allows you to direct people to take specific actions.

Our subconscious mind is in a constant search for patterns. Using one embedded command at a time is not a pattern. You have to basically, bombard your customer with command after command to get what you want. Our conversations have become so routine that our mind has virtually fallen asleep. Our subconscious mind runs on auto-pilot.

As you get older, don’t you find yourself saying, “I’ve heard this before?” That’s because we have stored millions of conversations in our subconscious mind. When using embedded commands correctly, you create unusual patterns of language that force the subconscious mind to wake up and pay attention. The result? The subconscious has received a direct and specific command and feels compelled to act upon it.

Let’s look at a few embedded commands and then I’ll show you how to use them in sentences:

Sign the contract, trust me, accept this offer, work with me, sell this house, decide now, act now, do as I say, feel motivated, get excited, take action, agree with me, convince yourself, believe me, extend the agreement, come to my office, sign this now, listen to me, accept less, take notes.

When you are in normal everyday conversations with investors, bankers, and distressed homeowners, you can influence them to sell this house, sign the deed, sign the contract, accept this offer or whatever it is that you want them to do by using proper communication.

Here is an example of a few sentences using embedded commands. The commands are bolded to help you see them:

When I arrive at the distressed homeowner’s property, I begin by saying, “Usually my customers do as I say. Shall we begin?”

It’s funny to see their reaction to that command. They always say, “Okay!” and we get to work. As we are walking from the front door to the kitchen table, subconsciously they are thinking, “Did he just say I had to do what he said?”

You should work with me, so I can help you get what you want.

You must take notes when you see me speak. You will learn so much more.

You can begin to relax now that I am here.

You need to think deeply about what you’re saying.

I don’t know when you’ll feel motivated to work with me. You have to trust your feelings and make that decision.

Mrs. Homeowner, when you decide now to sign the contract, you’ll know you made the right decision. I will get you out of this situation and that’s what you want isn’t it?
Are you beginning to understand embedded commands? They direct people to take action: “sign the deed” is a command. Remember, embedded commands bypass conscious reasoning and speak directly to the subconscious level.

Subconsciously the people you are speaking to want to do what you are telling them to do. The secret to using embedded commands successfully is repetition. Commands are like time bombs. When you use one command, you don’t instantly see a reaction. When you say a command, you plant it in the subconscious mind and it grows into an action. Commands only work in massive quantities. Remember, the subconscious is looking for patterns. Multiple commands become the new pattern.

Take a moment and write five sentences each for banks and distressed homeowners using embedded commands. Practice them daily and the next time you are speaking with a bank or distressed homeowner, use them and watch how excited they will be to work with you and how easily your deals will fall into place.