Listen to Lou Castillo’s “Online RE Empire HERE (In this 90 minute interview, Lou reveals how YOU CAN have multiple streams of income with real estate as the foundation)

I remember back about 5 years ago when the whole “Multiple Streams of Income” was all the rage. But, even then… I thought, “Hmmm. How in the heck is anyone supposed to learn 4 VERY DIFFERENT businesses at the same time?”

I consider myself pretty good at multi-tasking and taking on multiple projects at the same time, but when you’re trying to…

 

… Learn the RE business;
… Figure out how to write ebooks and put them online;
… Speak publicly;
… Understand the stock market; and

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… Choose a network marketing company

all at once, it’s no doubt that you wind up running in circles, never really getting ANYTHING accomplished. I know from first hand experience. I would go to a seminar or an event and I would want to come home and do EVERYTHING! I remember starting an ebook on “27 Ways to Bring in $500 in the next 30 days” while I was trying to read up on investing in the stock market. Oh yeah… and I’d just started a network marketing company and was creating products that I use to teach from stages across the country! Did I mention I was still doing real estate… I was getting my license, going after foreclosures, working with probate and absentee owners, and trying to figure out tax liens and private notes all at the same time. (Sound familiar?)

HOLY COW… It’s no wonder I didn’t get anything accomplished in those early days.

So, what’s the key to multiple streams of income? And how was I able to ultimately run 5 very separate companies?

Strategic Focus…

The KEY IS: “Integrated streams of income” and this simply means adding business opportunities in the same family” (at least early on!)

For instance, I started off buying-fixing-flipping and doing some wholesale deals. While I was doing that, I learned how to use the Internet to enhance my Real Estate business. I started writing articles for my website, learning Google Adwords for traffic, posting in forums, etc. These are the fundamentals to building a successful online business too. And once you learn the fundamentals, you can duplicate your efforts over and over again! It’s that simple.

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 Once I got the basics of the Internet down, I was able to add Internet streams of income because I created the initial system under the real estate umbrella.

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After a while, I began doing the teleseminars and speaking publicly (initially – and in large part today – about, you guessed it… real estate). But, I was also able to move into marketing, running seminars, etc.

So you see… when you have a single foundation and add to it on a regular basis, you can take your business to new levels with MUCH LESS effort.

Certainly, multiple streams of income are important, but my question to you is, “What’s Your Strategy to add additional streams of income to YOUR business?

Here are a few recommendations…

1. Choose your core niche and narrow it down (For example, Real Estate: Foreclosures)
2. Make money in that core niche
3. Start a blog and document the process you’re going through as you learn the business
4. Put Google Adsense on your blog to monetize it while you’re documenting your story
5. Submit the same articles you write for your blog to article directories sending visitors BACK to your site
6. Find “Affiliate Products” in your niche (ebooks on foreclosure, foreclosure listing services, credit repair, etc.) and include them on your blog
7. Once you’ve got 35+ posts, compile those posts into your OWN ebook that you can sell

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Right there, you’ve got a roadmap that you can duplicate over and over again and you’ve got yourself 4 different streams of income right off the bat while maintaining your focus! (1. Real Estate, 2. Adsense Income, 3. Affiliate Income, 4. Info-marketing product)

 

It’s that simple, but we tend to overcomplicate things when it comes to making money. If you start with this simple model, you will be able to duplicate it over and over again and make it better as you learn more!