One of the biggest keys to success with potential buyers in a buyers’ market is the perception that they are “getting a deal”. Using an auction, whether going through an auction house or conducting a silent, private, auction on your own is a great way to give potential homebuyers the perception of a great deal!

NOTE: Be sure to check with an attorney in your area to make sure that you have all of your legal requirement in place to protect yourself when you’re selling through a home auction.

If you were to poll a group of motivated homebuyers and ask them; what is the most important thing they are looking for in a purchase, you would think maybe it would be the number of bedrooms, square footage or location, when the reality is they just want to know they are getting a deal. Sure, the other criteria is “part” of the equation, but the “deal” is the clincher! Continue reading →