The key to finding real estate buyers is knowing exactly who you’re trying to pinpoint. The biggest reason investors (and even Realtors®) have a hard time when it comes to finding real estate buyers is that they simply believe in the concept of casting the widest net and hoping for the best.

While this may seem the most logical way to find real estate buyers, it’s actually putting you at a disadvantage. You need to focus on a specific type of buyer so that you can speak directly to his/her wants and needs in the homebuying process.

There are dozens of “types” of real estate buyers our there, but for the sake of STAYING narrow, in this article, we’re going to focus on the first time home buyers. Continue reading →