Tag Archives: ny

Free Real Estate Marketing Ideas…

Recently, Brandon and I were elected to chair the marketing committee at Keller Williams. The company model doesn’t include a marketing “budget” for the office. Marketing is the sole responsibility of the agents within the office to orchestrate and execute.

Despite that, agents all agree when they sign on to have $50 taken out of every closing to pay for office marketing. A decent model when listings are selling. However… when the market comes to a screeching halt and sales dip, the marketing budget dips too! We were running an ad that cost nearly $5000/month largely paid for by individual agents that wanted their listings showcased in color in the Sunday classified section once/month.So… here’s what happened! We got “elected” to the committee at the end of January. The first meeting we were able to pull together was the first week of March. In the interim, prior to having our first meeting and even recruiting our committee, we immediately slashed the ad! The definition of insanity is doing the same thing over and over again and expecting different results! This is absolutely true when it comes to marketing! Continue reading

Home sales forecast brighter in '07

Check out the article I got today from the Realtor association… Keep your eye out for some articles on the effects of the press on the real estate market!

WASHINGTON – March 12, 2007 – Anyone selling a home in the past year has likely suffered through some pretty stormy markets, but economists say a break in the clouds may be on the way.

That’s because since the highly anticipated “real estate bubble” began deflating in mid-2005, has been losing air for the past year and a half and may finally be out of air. And while some markets suffered through some deep slumps, forecasters are now predicting the worst may be over.

“It appears we are getting very close to bottom,” says David Lereah, chief economist for the National Association of Realtors.

Lereah is one of several economists who agree that sales data show the national existing home sales market is on the verge of regaining ground.
Continue reading

Back to the Basics Real Estate

Discover the BIGGEST Secret to Making Money in Real Estate In the Current Market!

Here’s What You’ll Learn When You Claim Your Access to the Back to the Basics Real Estate System Right Now:

Business Basics: Getting Set Up for Success…

  • Different types of business entities. Corporations, LLCs, Partnerships, S-Corps, Etc.
  • Time Management and Business Planning so you can run your business in less than 1 hour per day!
  • Building your power team: The right team members will save (and make) you MILLIONS! Gauranteed.
  • Cleaning up your credit and getting business lines of credit. Continue reading

Partnerships: Beware!

I can remember back years ago when I was getting started in real estate with my first business partner and long time friend. We heard the warnings. We read all the horror stories of partnerships gone bad. And then… we decided that we were different and our situation was “different”!

You see, we’d been friends for years before, had started several different businesses together and had lived and worked closely for the past 5 years. So all those bad things that happen to other partnerships surely wouldn’t happen to us.

Plus, we were going to make sure we did things right! We were going to set up a business entity. After going back and forth from attorney to CPA; LLC to S corp, we eventually settled on the S Corp. It was cheaper and since we couldn’t find any conclusive reason not to, we dove in and were now 50/50 partners in our own business.

A few years later after our adventure began, we found ourselves in litigation and in an ugly battle! So, why did things take such a turn for the worse?
Continue reading

Lenders Trying to Save Themselves?

Here’s an interesting story. I called Indymac, the lender for my home loan. I chose a pay option arm for a few reasons. I understand the loan and use it from an investment perspective under the advise of my CPA and two. But… at any rate, I called to ask what my options were at this point with a about 18 months left on the prepay. I told them I’d like to consider refinancing the loan with them and asked if they would they be willing to work with me on the prepayment penalty. As I suspected, their answer was an emphatic, “No”.

I did the numbers and it simply doesn’t make sense. BUT… what about homeowners that can’t afford the payments when they adjust? They have two choices: 1 – pay 3 or 4 times what they’ve been paying for the last few years; 2. Default on their mortgage and go into foreclosure. Sometimes the loans adjust in the middle of a prepayment penalty. So, what options does a homeowner have when faced with this situation?

This is the most frustrating thing, in my opinion. You’ve got homeowners that listened to their mortgage broker or loan officer, have paid faithfully by the terms they understood (there was a lot of misinformation about these neg-am loans), and then lose their homes because the lenders won’t budge. I realize the banks are in it to make money – and prepayment penalties help that – but don’t you think they’re going to lose a whole lot more when all these loans default? Continue reading

The 4 Stages of Finding Foreclosure Properties

Every time you turn around, the word ‘foreclosure’ is all over the news! So… if you’re a home buyer looking to buy a foreclosure property or an investor wanting to learn how to invest in foreclosure property, then you’re timing couldn’t be better!

There is a lot out there on foreclosures; from how to stop your own foreclosure to how to ‘get the deed’. You could probably go to a different foreclosure seminar every other night for a month to learn the tips, tricks and tactics.

BUT… NONE of that matters unless you know how to FIND FORECLOSURES. It doesn’t matter how you negotiate with homeowners, what you say to Continue reading

Short Sales – Don’t Do It

by R. Preston Ely

Have someone else do it for you.

Short sales get dealt with just like everything else in my life that even remotely smells like stressful labor; they get delegated. Outsourced. Sub’d out. Avoided at all cost. The purpose of this article is to encourage you to do the same.

Life is too short to do things you hate. Don’t you feel the same way? Did you know you don’t have to do things you don’t like? You are not a prisoner. You’re free. I spent ten years of my life doing what the world considers “real” work. I’m done. Real work blows. Who is to say what is real and what isn’t anyways?

“Reality is an illusion. Albeit, a persistent one.” – Albert Einstein

Something wonderful clicked inside my head a few years back after my dangerous escape from Cubic-Hell. It’s weird because it just evolved kind of naturally. The only way I can describe it is a complete 100% aversion to doing anything at all that I don’t find enjoyable…and the ability to actually get away with it.How to outsource all your unwanted “duties” in life is the topic of another article. Let’s focus on the subject of short sales for now. Continue reading