Tag Archives: success

Embedded Commands

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by Bill Twyford

The key to success is knowing how to communicate with others. Whether you are a real estate investor, work at a fast food restaurant, or are a doctor, without good communication skills people won’t like you. Have you ever met someone and didn’t like them, but didn’t know why you didn’t like them? They just “rubbed you the wrong way.” Subconsciously you did not like their communication skills. My goal is to teach you to master your communication skills so that you can have others eating out of the palm of your hand.

Sounds good, where do I begin? Embedded commands. What the heck are embedded commands? Embedded commands are patterns of language that bypass conscious reasoning and speak directly to the subconscious mind. Embedded commands influence people at the subconscious level. This allows you to direct people to take specific actions.

Our subconscious mind is in a constant search for patterns. Using one embedded command at a time is not a pattern. You have to basically, bombard your customer with command after command to get what you want. Our conversations have become so routine that our mind has virtually fallen asleep. Our subconscious mind runs on auto-pilot. Continue reading →

5 Steps to Successful Real Estate Marketing

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There are essentially 5 steps to being successful in real estate marketing. Before we go into the 5 steps of real estate marketing, I want to encourage you to become a student of marketing. The moment that you are able to find your own deals – on demand – the more money you will make! It’s a direct correlation. When I started out in real estate, I didn’t understand how to “really” market for deals. I was depending upon real estate agents, local real estate investing groups, etc. I did a lot of deals, but I realized I wasn’t making the kind of money I knew I could in estate.

Follow these five steps to successful real estate marketing and you’ll be on your way to filling your own funnel full of five-figure deals.

  1. Define Your Target Market:
    You must be focused… If you run in too many directions, focusing on too many real estate markets, you’ll always be skipping around, never getting ahead. You need to learn overcome objections; you need to know how to handle the different situations that arise. Once you master one market, then you can duplicate your system across market after market. For instance, you may choose to start working with foreclosures or out of state owners. Once you get the real estate marketing system in place for one, add the other. Then, you can simply duplicate it over and over again!The single most important thing to remember is that you MUST target motivated sellers…. PERIOD. Continue reading →

Foreclosure Help – Are Lenders Stepping Up?

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The real estate industry, or more appropriately, the mortgage industry is facing daily changes. As you probably know by now if you’ve read the newspaper or watched television in the last three months, the sub-prime mortgage market has made some huge changes… Second mortgages are quickly going by the wayside in exchange for loans with mortgage insurance, which is now tax deductible*.

If you do the math, even with PMI, loans often end up costing the borrower less than the hybrid loans of recent years.

But… the changes affect the new loans, not the existing mortgages with which sellers are facing foreclosure in record numbers. And this is the major reason the real estate market has flat-lined, depreciated, or ____________ (fill in the blank with your market). Let’s face it… homeowners got bad loans and the mortgage industry was getting wealthy. So, let’s not feel too bad for the lenders :-). They not only did it to themselves, but to homeowners and investors. Have you ever heard the saying, “Pigs get fat… hogs get slaughtered… Continue reading →

Building Your Real Estate Team

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We’re often inclined to think that we can handle it all in our real estate businesses, especially in the early phases of the business. There are 7 key people that you need to have on your team… I realize it’s a balancing act because you’re often faced with balancing the financial aspects of a new business with finding the right people. However, the cost of NOT getting the right advice can be crippling.

My very first partnership was with a long time friend. We’d attended some workshops and trainings, asked an accountant and attorney we knew what we should set up for the business entity, and ultimately set up a basic corporation with an s-election. We weren’t real clear on what we needed it for and were primarily looking at the tax beneifts. Well, from a tax perspective, we did alright, I suppose. But, what we didn’t factor in was what was going to happen when we inevitably wanted to go in different directions.

We were warned by a good friend and mentor early on. He said, “Partnerships will only survive as long as both people need each other. Once either one is able to stand on his/her own, the partnership no longer works.” And we, of course, said, “Yeah, but we’re different.” Continue reading →

Back to the Basics Real Estate

Discover the BIGGEST Secret to Making Money in Real Estate In the Current Market!

Here’s What You’ll Learn When You Claim Your Access to the Back to the Basics Real Estate System Right Now:

Business Basics: Getting Set Up for Success…

  • Different types of business entities. Corporations, LLCs, Partnerships, S-Corps, Etc.
  • Time Management and Business Planning so you can run your business in less than 1 hour per day!
  • Building your power team: The right team members will save (and make) you MILLIONS! Gauranteed.
  • Cleaning up your credit and getting business lines of credit. Continue reading →