Tag Archives: web

Real Estate Blog

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Do you need a blog for real estate?

The simple answer is: Yes!

It’s not often that an answer in real estate is a definitive YES! But in this case… it’s cut and dry… it’s simple.

When I got started marketing properties online, there was no such “tool”. It was cumbersome, time consuming and mildly effective at best. But, with blogs, it’s become so simple to get up and running FAST.

Here are a few pointers to get you going with your own RE blog fast:

  • Buy a domain name (www.YourDomainName.com)
    You can do this at GoDaddy.com and or 1and1.com.
  • Set up a hosting account that has “cpanel with fantastico”
    Any hosting company should know what you’re talking a Continue reading →

Integrated Streams of Income?

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Listen to Lou Castillo’s “Online RE Empire HERE (In this 90 minute interview, Lou reveals how YOU CAN have multiple streams of income with real estate as the foundation)

I remember back about 5 years ago when the whole “Multiple Streams of Income” was all the rage. But, even then… I thought, “Hmmm. How in the heck is anyone supposed to learn 4 VERY DIFFERENT businesses at the same time?”

I consider myself pretty good at multi-tasking and taking on multiple projects at the same time, but when you’re trying to…

 

… Learn the RE business;
… Figure out how to write ebooks and put them online;
… Speak publicly;
… Understand the stock market; and

… Choose a network marketing company

all at once, it’s no doubt that you wind up running in circles, never really getting ANYTHING accomplished. I know from first hand experience. I would go to a seminar or an event and I would want to come home and do EVERYTHING! I remember starting Continue reading →

Pay Per Click: Google Adwords

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My top 2 questions used to be:

  1. How do you find motivated sellers?
  2. How do you get started with no money or credit?

    Now… my single biggest question – hands down – is “How do I find buyers?” Whether you’re looking for wholesale buyers for your quick flips or you’re looking for retail buyers (or renters) for your existing properties.

    My partner, Brandon, is working on a comprehensive book with all the tactics and strategies we use to find buyers (we were actually out today with 2: one for a million dollar property and another for a $300,000 property) And they were “end” buyers.

    So, how do you go about finding these people? We do all sorts of things like: Craigslist, Bandit signs, MLS, open houses, etc. However, there is one tactic that very few people know about, let alone talk about. And that is individual property websites. Continue reading →

    Capturing Your Web Visitors

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    By now you know that you need a website, blog or some sort of web presence, I hope!

    But, it’s simply not enough to have a website if you’re not getting visitors and/or not getting visitors to leave their information so that you can follow up with them. So… how do you capture their info?

    Nowadays, it’s easier said than done. You see, several years ago, you could pop a page on the web, tell someone they couldn’t go anywhere until they gave you their information and that was it. But now, people are tired of spam and junk mail and don’t want to give out their email address if they don’t “know” what’s on the other side. Not to mention, just about everybody I know has an entirely separate email account for forced opt ins

    So… how do you get your visitor to give you their PRIMARY name and email?
    You’ve got to give them something SO irresistible or so unique, that they’d be stupid to say no to your offer.

    Here are a couple of unique ideas for things you can offer to your niche market: Continue reading →

    Landlording: What Would You Do?

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    For more tips and tricks like those mentioned on this blog, register for your trial subscription of the Real Estate Rant: http://www.RealEstateRant.net. Each month, you’ll receive tips, tricks, tactics and real world challenges (and how to overcome them) that investors face each and every day!

    The following article comes from a situation that recently occurred with one of our own tenants. How would you have handled it? And really think about it as if you were in our shoes because it’s easy to say “Evict ’em” when you’re on the outside looking in, but put yourself in our shoes and think about how you’d handle it and how you could prevent the situation from recurring in the future!

    Here’s the Scenario:

    08/01/2007 – Rent is due

    08/06/2007 – Rent is officially late. When you finally reach the tenant, you get the sob story: “I had surgery. My mom went to the hospital. My dad panicked. My son’s trying to get me the money and I’m out of work. I promise to have the rent to you by Wednesday… Thursday at the latest”

    08/09/2007 –

    Guess what? No rent check. The tenant’s willing to drive it up, but the funds aren’t in the bank anyways! Tenant promises AGAIN to call you right after ‘therapy’ tomorrow morning and get it straightened out. VERY, VERY SORRY! Continue reading →

    Why Bankruptcy?

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    by Mark Klee & Caryn McKinney

    Answer #1: Niche Marketing = Less Competition and Greater Profits. As a real estate investor, perhaps you’ve figured out how easy it is to be unfocused in the real estate investment business. That being the case, my partner, Mark Klee, and I want to help you understand the incredible profits available to you by doing business in a NICHE market – particularly one that MOST investors are afraid to go after – bankruptcies. It’s not brain surgery to realize that any market with less competition will also offer you greater opportunities for amazing profits!

    You should also realize that if you’re NOT in a niche market, you’re fighting all the other investors for the same FSBOs, MLS listings, and wholesale deals from whatever resources you have. So why not at least check out this bankruptcy niche that most investors are, indeed, afraid to tackle?

    Answer #2: Market conditions are ideal Check out the following basic facts on our current market conditions and you’ll start to see how ideally the stage is set to work with quality bankruptcy leads.

    • In many areas of the country, investors are finding greater competition for fewer deals.
      Continue reading →

    Finding Buyers

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    “Do NOT Make Your Buyers Feel Like Hairy Monkeys!”
    by R. Preston Ely

    Times they are a changin’.

    Whereas in 2005 finding a buyer for your wholesale deal was as easy as Alyssa Milano in Poison Ivy II, we are now faced with a much more challenging predicament. I have personally coined this annoying situation as “Reality.”

    “Reality” sucks. We all know this. Normally I can effortlessly bend it to my will, but it’s actually putting up a pretty good fight this time. You see, what I want it to do is put things back the way they were a couple years ago. A couple years ago, if I so much as sneezed I would have rehabbers (buyers) lined up around the block thinking that was a secret signal that “the deal was in,” or something. Here’s a typical scenario from “back in the day” (which was a Wednesday by the way):

    Rehabber #1: He sneezed. It’s on!

    Rehabber #2: Oh hellz yeah. It probably has at least $9,000 of equity in it just like the last one. I’m paying cash.

    Rehabber #37: You guys are idiots. He has a cold. It doesn’t mean anything (as he secretly shimmeys his way closer to me while butting everyone else in line).

    Rehabber #1: How do you have that much cash?

    Rehabber#2: I refinanced my house and pulled the equity out.

    Duh. Where does anyone get money from these days? Idiot. I bought my house in 1999 for $125,000,and it just appraised for $750,000. I did a 125% LTV cash out re-fi with negative amortization at .0027% APR so my payment is only $1.75 a month. They wrote me a check for over $600,000. Cool huh? Have you seen my new boat?
    Continue reading →

    Real Estate Investing Tips: 5 Key Components

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    Real Estate Investing is simple, but not necessarily easy!

    This past weekend, I attended one of the biggest Internet Marketing seminars in the world. I could go on and on and on with ideas that I had that apply to real estate… like how to use video on your real estate sites, processes that can streamline the lead generation, and on and on and on… (I’ll be sharing some of these new ideas with you over the next few weeks)

    But, I want to share with you a conversation that I had with a friend, mentor and a brilliant marketer who happened to be teaching how to use audio and video on your websites… I told him that I recommended his program to several people because he makes it SO easy… Then, he said something interesting to me that made me think.

    He said, “Heather… it really is simple. You see, people can complicate anything! It’s like telling someone how to drive a car. It’s not complicated at all. Just open the door. Sit down. Turn the car on and put it into drive. But, people always make things harder than they need to be… They start asking thinks like ‘which door should I open – the left or the right?’ or ‘Do I unlock it with a key or click the button’ and on and on we go. Twenty minutes later, we’ve still not even been able to get into the car.

    I liked that analogy because it applies to real estate. There are really 5 things you need to know – or steps – when it comes to real estate.

    Here are the 5 Real Estate Investing Tips you need to know! Continue reading →

    No Money Down Real Estate – Apartment Investing

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    There are a lot of late night TV infomercials out there saying you can buy real estate using none of your own money or “other people’s money” but what they don’t tell you is that its up to you to go out and find someone who has money and convince them to lend their money to you… and if you don’t have any experience investing in commercial real estate, it’s highly unlikely you’ll be able to find someone willing to lend you their money for you to learn.

    95% of Real Estate investors fail because they aren’t able to get enough private lenders. Most new investors are never even able to get their first private lender. Continue reading →

    Building Your Real Estate Team

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    We’re often inclined to think that we can handle it all in our real estate businesses, especially in the early phases of the business. There are 7 key people that you need to have on your team… I realize it’s a balancing act because you’re often faced with balancing the financial aspects of a new business with finding the right people. However, the cost of NOT getting the right advice can be crippling.

    My very first partnership was with a long time friend. We’d attended some workshops and trainings, asked an accountant and attorney we knew what we should set up for the business entity, and ultimately set up a basic corporation with an s-election. We weren’t real clear on what we needed it for and were primarily looking at the tax beneifts. Well, from a tax perspective, we did alright, I suppose. But, what we didn’t factor in was what was going to happen when we inevitably wanted to go in different directions.

    We were warned by a good friend and mentor early on. He said, “Partnerships will only survive as long as both people need each other. Once either one is able to stand on his/her own, the partnership no longer works.” And we, of course, said, “Yeah, but we’re different.” Continue reading →